Film trailer anaylsis- London to brighton

This is the official trailer for the film London To Brighton. The editing within the start of this trailer creates a dramatic tone hence the use of fades to black after each shot which mirrors the slow piano music. However, towards the end of the trailer when the non-diegetic music picks up a fast beat, the editing becomes quick paced through the use of 

 

 

The trailer begins with an establishing shot of London. This shot works effectively at the start of the trailer because it tells the audience where the film is set and gives them an insight into why the production company have titled the film "London To Brighton". Non diegetic music starts off the trailer and plays through this shot, however the choice of slow piano music signifies a disheartening mood. Although, this music works perfectly to replicate the mood the film and prepare the audience for later events that may not be positive in nature. In addition to this, this non diegetic music instantly draws the viewer into the trailer hence that it pulls on their heartstrings and leaves them wondering what is going to happen.

 

 

 

 

This an important shot to the scene as it is an close up of a main character. However, before this shot there was a voice over of this young girl saying "I'm twelve this year", and as we can see when observing this shot she has a cigarette in her ear. This represents Britain negatively when the girl of only twelve years of age and still a child is smoking. This is a main code and convention within the trailer, henceforth social realist films focus on social issues that are happening within society.

 

 

Film reviews are another key aspect to film trailers, for example London to Brighton have included several of them. By including specialist reviews within the trailer it portrays the film to the viewers as successful, therefore they will want to visit the cinema to watch it. However, this is another important device to advertise the film and gain larger audiences. 

This shot from the trailer is a medium shot of some run down shops found within the film. The fact the shops are graphitised and closed down indicates to the viewer that the society is rough and broken. When observing this shot we can clearly see that this shot conforms to the genre as the shops would be recognisable of Britain.

   

Several close ups have been used with this trailer to allow the audience to see the emotions that the characters are feeling in each particular shot. For example the shot above is another close up of the young female protagonist, and here we see by her facial expression she looks increasingly vulnerable. In addition to this the low key lighting surrounding the females face adds a dramatic tone to the trailer and makes the audience feel empathy towards her.